TradeVision Profiles
Most CRM, product, and RG teams are still working from a flat player list. TradeVision Profiles turns sportsbook activity into customer groups and movement over time so teams can see who matters, who is shifting, and where follow-up should start.
Player intelligence
Customer groups, value, and behaviour over time built on TradeVision
Customer groups
6 active
At-risk movement
2 rising
Customer value
Priority ranked
Customer groups
Action readyHigh-value cohort
Retention priority
At-risk segment
Activity slipping
Reactivation group
Returning this week
Behaviour over time
High-value cohort
stableAt-risk segment
risingReactivation group
recoveringFollow-up starting points
CRM / RGWhat teams use TradeVision Profiles for
For teams that need a clearer read on which customers need attention, how segments are shifting, and where action should start.
Customer groups
See how the user base breaks down instead of working from a flat player list.
At-risk segments
Spot which groups are slipping, returning, or behaving differently before follow-up starts.
Customer value
See which customers are driving value and which segments are starting to slip.
Next actions
Use the segment and value view to shape offers, journeys, and interventions.
Sportsbook first, with casino support where it matters
TradeVision Profiles starts with sportsbook activity in TradeVision, then extends that same customer view into casino when other teams need it.
Sports
Sportsbook is where teams can see which customer groups are growing, drifting, or reacting differently.
- Group sportsbook customers by behaviour, value, and preference.
- See which segments are drifting, reactivating, or responding differently.
- Give CRM, product, and RG teams a clearer read on the customer base before planning journeys or outreach.
Sportsbook profiles
Group sportsbook customers in a way teams can actually use
Customer groups
Customer value
Show which groups matter most before planning journeys, offers, or follow-up.
Behaviour over time
See which groups are drifting, reactivating, or behaving differently.
Casino recommendations
Turn each player’s play history into a ranked game list
01
Play history
Use the player’s own casino activity
02
Player-level ranking
Rank games from the existing catalogue
03
Existing delivery
Send the result to the lobby or CRM
Profiles supplies the ranking. The operator keeps control of where and how it is used.
Casino
Use each player’s own casino activity to produce a ranked game list for the lobby or CRM already in place.
- Bring casino activity into the same customer groups teams already use in sportsbook.
- Rank the existing game catalogue for each player from their own play history.
- Send the ranked result to the casino lobby or CRM already in place.
- Keep one player view for monitoring, RG review, and follow-up.
Review the customer questions Profiles should answer
Start with the groups, value shifts, or behaviour changes your team wants to understand.