TradeVision Profiles
Most CRM, product, and RG teams are still working from a flat player list. TradeVision Profiles groups customers by behaviour and value so teams can see which segments matter, how they are moving, and where follow-up should start.
Player intelligence
Customer groups, value, and next actions built on TradeVision
Customer groups
Next best action
CRM readyGroup and value context are surfaced where product, CRM, and RG teams plan and act.
Team view
What teams use TradeVision Profiles for
For teams that need to know which customer groups matter, how they are changing, and where follow-up should start.
Customer groups
See how the user base breaks down instead of working from a flat player list.
At-risk segments
Spot which groups are slipping, returning, or behaving differently before follow-up starts.
Customer value
See which customers and segments deserve the most attention.
Next actions
Use the segment and value view to shape offers, journeys, and interventions.
Sportsbook first, with casino support where it matters
TradeVision Profiles starts with sportsbook activity in TradeVision, then extends those customer groups into casino when other teams need the same view of the user base.
Sports
Sportsbook is where the first proof sits today: customer groups, churn signals, value, and follow-up context built on TradeVision.
- Group sportsbook customers by behaviour, value, and preference.
- See which segments are drifting, reactivating, or responding differently.
- Give CRM, product, and RG teams a clearer read on the customer base before planning journeys or outreach.
Sportsbook profiles
Group sportsbook customers in a way teams can actually use
Customer groups
Cluster customers by behaviour, value, and preference without losing sportsbook context.
Recommendations
Use those groups in journeys, offers, and planning.
Retention watch
See which customer groups are drifting or reactivating.
Casino profiles
Bring casino activity into the same customer groups and actions
Recommendations
Support game suggestions and lifecycle decisions with a clearer read on player preference.
Player value
Show which customers and groups matter most.
Monitoring
Keep casino activity visible for follow-up, RG review, and planning.
Casino
Casino support gives CRM, product, and RG teams the same customer groups, value signals, and follow-up context.
- Bring casino activity into the same customer groups teams already use in sportsbook.
- Support game recommendations and lifecycle decisions with a clearer read on player value and preference.
- Give CRM, product, and RG teams one customer view for monitoring, follow-up, and planning.
Review the customer questions Profiles should answer
Start with the groups, value shifts, or behaviour changes your team wants to understand.